Sale of Ladybird to Pronovias, backed by BC Partners

Pronovias Group, backed by BC Partners, has acquired Ladybird, a leading bridalwear company in Northern Europe, from its founding family. Ladybird designs and manufactures bridal and evening gowns which are distributed through a network of around 500 independent retailers across Europe, more specifically in the Benelux, DACH, UK, Scandinavia and Eastern European regions. The Company operates a diversified portfolio of products (ranging from Ladybird Couture to Plus Size), widely praised for its good understanding of its target customers, fitting expertise, and flawless quality and service.

The acquisition will strengthen Pronovias’ European leadership and scale in the bridal and occasion wear market and enable a wider customer base to benefit from its focus on client experience, specialist service and contemporary designs.

Quore Capital acted as financial advisor to Ladybird and the founding family.

July 3rd, 2019 (announced)

Client: Ladybird
Target: Ladybird
Buyer: Pronovias Group and BC Partners
Seller: Founding family